Tailor-made ethnographic (in context) research ranging from one full day to one year.
This is perfect if you're thinking about...
- New market ventures
- Groundbreaking product inspiration
- Creative development of print, TV, or digital ads
- Internal innovation around workflow and processes
Targeted phone interviews with both loyal and potential customers.
This is perfect if...
- You're a new business with a tight budget
- You want to "gut check" recent research findings (from a few years ago or less, depending on your industry) rather than redo an entire study
- You're looking for more verbal rather than behavioral insights (i.e. inspiration for ads rather than product development)
I love collaborating with other independent consultants or small, like-minded firms.
Contact me if you're looking for an extra hand on a complex project.
Deliverables include all audio and/or video recordings of interviews and observation, photographs (from ethnographic research), a story-driven written and visual report with embedded video clips highlighting strategic insights & opportunity areas, and an in-person presentation upon request.
Deliverables can be simplified or expanded.